The USDT Tradesim project focused on crafting a digital-first brand identity tailored for a modern trading simulation platform. The process began with deep brand exploration—testing a wide range of visual directions, from minimalist to tech-inspired themes. I experimented with multiple layout styles and grid systems to understand how the brand could perform across various digital touchpoints, including dashboards, landing pages, and mobile views.
Typography, iconography, and color schemes were all iterated in tandem with layout designs to ensure a cohesive and adaptable system. The goal was to balance clarity and professionalism with a sleek, futuristic edge that speaks to crypto-savvy users.
After multiple design sprints and testing, we landed on a final brand that blends sharp, high-contrast visuals with clean typography and flexible components. The resulting system is scalable, visually engaging, and optimized for seamless user experience across all screen sizes.
