The Eightcap rebrand was a comprehensive design journey that aimed to redefine the brand’s visual and strategic presence across all platforms. My role involved leading the creative direction and execution of a refreshed brand identity that emphasized clarity, confidence, and accessibility.
From the core branding elements—including a dynamic word mark and minimal, striking iconography—to a cohesive primary and secondary color palette, every design decision was guided by a need for consistency and impact. The new identity extended beyond logo design into social media templates, tone of voice guidelines, and a clean, intuitive UX/UI approach for web and digital products.
Typography was modernized using the versatile and approachable Work Sans family, while visual layouts remained bold yet functional. The result was a distinct and scalable design system that empowered Eightcap to present itself as a confident player in the global fintech space—on screens both big and small.
