For the USDT Tradesim website, the focus was on crafting a responsive, intuitive user experience tailored for a crypto-savvy audience. I led the end-to-end UI/UX design process, starting with wireframes and journey mapping to establish a clear, user-first structure. The layout was strategically designed to guide users through key actions with minimal friction, using clean hierarchy and clear calls to action.
A major component of the project was the checkout flow, which needed to feel both secure and seamless. I facilitated UX workshops with the team to align on user pain points, behaviors, and conversion goals. These sessions directly informed the final flow—removing unnecessary steps, clarifying pricing details, and ensuring mobile-first responsiveness throughout.
The final product features a bold and modern interface, with flexible design patterns that adapt beautifully across breakpoints. The responsive grid, thoughtful micro-interactions, and smart content prioritization ensure the experience feels consistent whether users are browsing or buying on desktop, tablet, or mobile.
