For FundedPrime, I led a full branding refresh designed to position the brand as modern, innovative, and user-first. The project encompassed a complete visual overhaul—from a clean new logo system and structured grid designs to a fresh color palette and cohesive typography.
The brand identity centers around a minimalist yet bold aesthetic, balancing a sense of professionalism with approachability. We introduced a calming pastel palette combined with strong accents, and paired it with the Urbanist typeface to create a clean, legible, and contemporary voice across all platforms.
Alongside branding, I designed social media templates, merchandise applications, and a refreshed website style that all emphasized clarity, consistency, and strong user engagement. Every design decision was rooted in scalability and brand recognition, resulting in a versatile identity that translates seamlessly across digital, print, and physical environments.
