A group studio Project to launch Penguin Random House into the Metaverse. Using a Design led research approach a through experience was designed connecting the brand to the metaverse and its audience.
Keeping the brand identity in mind we designed and Create > Share > Engage analogy was implemented throughout the design process.
We designed a metaverse where users can come together in pods to collaborate on story writing, creating artefacts and exploring various genre themed islands. Each genre themed island showcases the various artefacts and stories for all users to explore and engage with through walkthrough storytelling experiences.
The document below covers the entire design process from the research phase, ideation, iterations, and evaluations.
It highlights the finer points and the connection to the brand and overall experience.
Communication Strategy
